Get a quick snapshot of the key benefits to utilizing our postal notification system in one easy to understand page.
This presentation provides a high-level overview of the postal notification solution and the associated benefits to postal services and their customers.
The Batterson, Inc. postal notification system was an idea that came from real-world experience. Bob Batterson (inventor) lived in a large neighborhood community which utilized cluster mailbox units (CBUs). For Bob and most of his neighbors the CBUs were not within eye sight which required individuals to check mail based on when they anticipated delivery. In many cases the mail would not have been delivered, thus requiring a later trip back to the CBU.
After experiencing and witnessing others making needless trips to the CBU when the mail had yet to be delivered, Bob had the idea to create a notification system to alleviate those needless trips to the CBU. Thus, Batterson, Inc. was born.
Direct mail (hard copy) + Digital version
Introducing a new innovative patent that consists of a barcode on cluster mailbox units (CBU) leveraging postal service handheld scanners to contact their datacenter (i.e., database). The datacenter then sends real-time notification ("You've Got Mail!") plus optional targeted advertising to recipients associated with the barcoded CBU. This patent is entirely new technology.
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Direct Mail Advertising just got better! Now you can compliment regular hard copy ads/coupons with a digital version and with our delivery notification system you are virtually ensured the ads/coupons will be seen - doubling the number of ad impressions you normally would get.